Matt Campion is the Founder & Creative Director of Spirit & #IAMWHOLE.
Spirit Studios is a purpose-driven content business on a mission to effect change through entertainment and storytelling. Creating and distributing ‘Content With Spirit’, their TV, digital, audio and branded output aims to positively impact people’s lives through entertainment.
Matt’s creative leadership of Spirit Studios has overseen the creation of four studios under one production umbrella and Matt has produced much of the studios output:
Original Programmes which include The Stand Up Sketch Show for ITV, Comedy Against Living Miserably for Dave/UKTV, BAMOUS, SHAMED: You Are What You Tweet and Instagrammification for BBC, Trigger Happy, The Whole Truth and First Impressions for Channel4.
Spirit’s Network of Podcasts includes Private Parts with Jamie Laing & Francis Boulle; Teenage Mixtape with Joel Dommett & Steve Dunne; Homo Sapiens; Vicky Pattison’s The Secret To…, Russell Kane’s Man Baggage and ‘UOKM8’ with the LADbible Group.
Branded Content partners include CAA, HSBC, Samsung, Bose, The National Lottery, Crisis, and Mattel.
Platforms and Audience Development Spirit runs the successful Lion Whisperer channel on YouTube, Instagram and Facebook and builds social audiences for both its Originals and Podcast Studios. Spirit is also a social video production partner for the LADbible Group and 4Studio.
In 2016 Matt founded #IAMWHOLE, a global mental health movement that challenges the stigma surrounding mental health in young people.
In 2018, #IAMWHOLE hosted its first fundraising concert — Music 4 Mental Health, featuring global music artists from Ed Sheeran to Anne-Marie. To date #IAMWHOLE has reached over 4 billion people.
In 2021 Channel 4’s Indie Growth Fund invested in Spirit Studios, earmarking them for exciting growth.
Matt is also a TEDTalker, Public Speaker and Mental Health Campaigner.
Listen Here: Episode 38
Examples of Matt’s Work:
